Client Lead
Core
Owns the client relationship, business context, and commercial priorities to ensure media assignments address the client's business problem and growth ambition rather than just a media brief.
Role type
Senior IC Account / Business Director
Builds
Business briefs, JTBD definitions, success criteria, and stakeholder alignment notes for media assignments
Domain
Media & Marketing
Required skills
Client leadership, Business understanding, Briefing discipline, Commercial awareness, Stakeholder management, Communication, Escalation management
Responsibilities
Manage senior client relationships and build confidence. Translate client needs into clear business briefs and JTBD definitions. Confirm budgets, timelines, and commercial constraints before strategy begins. Align internal teams around the same brief. Protect agency scope, fees, and revenue. Escalate delivery or billing risks to clients.
Seniority
Senior, hands-on IC