Performance Lead
Core
End-to-end performance delivery, strategy, and optimization governance for a global food and beverage client portfolio in South Africa.
Role type
Senior Performance Lead (Client Leadership & Strategy)
Builds
Performance frameworks, optimization trackers, and weekly deep-dive recommendations for media campaigns.
Domain
Digital Marketing / Performance Media
Required skills
Performance marketing strategy, ROAS/CPA optimization, Google/Meta/DV360/Programmatic expertise, Analytics & attribution, Martech, Conversion tracking, Operational governance, Partner management, Strategic consulting
Preferred skills
AI-led optimization, Automation, Testing frameworks, Experimentation culture
Technologies
Google Ads, Meta Ads, DV360, Programmatic, Commerce Media, UTM/Pixel tracking
Responsibilities
Translate business objectives into measurable performance frameworks; Validate media plans and channel mix; Drive ROAS, CPA, and conversion optimization; Govern setup hygiene and tracking; Monitor pacing and campaign health; Lead weekly performance reviews with stakeholders; Identify automation and AI opportunities.
Seniority
Senior, hands-on IC with client leadership
