Vice President, Director Brand Strategy
Core
Develop insights-driven briefs and customer-centered marketing strategies for clients in the healthcare sector, leveraging data to build brand experiences.
Role type
Senior IC brand strategy director
Builds
Insights-driven marketing strategies and brand programs for healthcare clients
Domain
Healthcare marketing and brand strategy
Deliverable
product features
Required skills
Qualitative and quantitative market research, Customer journey mapping, Brand planning, Strategic planning, New business pitch support, Agency education
Preferred skills
Hospital system operations knowledge, Healthcare marketing experience
Technologies
None stated
Responsibilities
Direct qualitative and quantitative market research, Synthesize insights from research and data sources, Understand customer usage of media/channels, Create briefs and provide input to program design, Lead brand planning efforts, Contribute to new business pitches, Support the development of the Strategic Planning group
Seniority
Senior, hands-on IC
