Segment Marketing Lead, Strategic Sales Group and Commercial Contracting & Strategy
Core
Develop and execute multi-year segment marketing strategies and go-to-market plans for the U.S. market to drive growth and market share for the Strategic Sales Group and Commercial Contracting & Strategy organization.
Role type
Senior segment marketing lead (healthcare)
Builds
Multi-year segment strategies, actionable go-to-market plans, and commercial activation programs for surgical endoscopy, multi-disciplinary therapies, and capital management teams.
Domain
Healthcare / Medical Devices / Commercial Contracting
Deliverable
product features
Required skills
Market and customer insights, competitive intelligence analysis, go-to-market strategy development, commercial plan execution, GPO/contract strategy, account-based marketing, stakeholder partnership, data-driven decision making.
Preferred skills
Experience with IDN/health system engagement, pricing tier compliance, contract pull-through strategies, strategic account management.
Technologies
GPO contracting platforms, CRM tools, market analysis frameworks.
Responsibilities
Own the creation of detailed situational analyses for assigned market and customer segments; Develop and execute multi-year segment marketing strategies; Gather and interpret insights to identify opportunities and mitigate threats; Act as the voice of the customer segment to influence product and commercial strategy; Partner with sales leadership to deliver effective commercial plans and sales channel priorities; Collaborate with CCS leaders on GPO/Contract Strategy & Activation; Design and execute account-based marketing strategies targeting priority IDNs and health systems.
Seniority
Senior, hands-on IC