Senior Vice President, National Video Investment (CPG Client)
Core
Senior leadership role providing strategic oversight and execution of multi-brand video investment initiatives for a portfolio CPG client.
Role type
Senior Vice President, National Video Investment
Builds
Holistic, channel-agnostic video solutions and data partnerships for CPG clients
Domain
Media Buying / Advertising / CPG
Required skills
Strategic media buying expertise, Team leadership, Negotiation, Data partnership development, Channel integration, Market anticipation, Stakeholder management, Tool proficiency (MediaOcean, DSPs, DMPs), Proposal development, Process implementation
Preferred skills
Experience with linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable video
Technologies
MediaOcean, MBOX, Nielsen Net Rating, comScore, AdRelevance, eMarketer, Forrester, Microsoft Office Suite, DSPs, DMPs, Ad Servers, Social Platforms
Responsibilities
Cultivate senior-level relationships with media vendors and platforms; Drive upfront negotiations and support client stakeholders; Negotiate deals including data partnerships; Integrate diverse channels into cohesive strategies; Anticipate market shifts and recommend next-generation solutions; Convey complex investment strategies to executive decision-makers; Co-manage and mentor teams; Own development of strategic proposals; Develop processes to ensure data integrity.
Seniority
Senior Vice President, Executive Leadership
