Digital & Social Strategist
Core
Defines how digital channels, content, and customer experiences work together to deliver client business and brand objectives, turning research and audience behavior into strategic choices for campaigns.
Role type
Senior Digital Strategist (Telecommunications)
Builds
Integrated digital strategies, campaign frameworks, and client partnership models
Domain
Telecommunications / Digital Marketing
Required skills
Digital ecosystem knowledge, journey planning, research synthesis, analytical skills, persuasive writing, presentation, AI research workflows, prompt design, evidence validation
Preferred skills
Experience with search advertising, SEO, major social platforms
Technologies
AI tools, analytics platforms, social media platforms
Responsibilities
Interrogate briefs and business objectives to identify digital problems; Analyze research, search behavior, and cross-device journeys; Define roles of digital channels across awareness to conversion; Develop strategic briefs and campaign frameworks; Partner with Content, Media, UX, and Technology teams; Present and defend recommendations with evidence; Define KPIs and measurement approaches; Interpret campaign results and recommend tests; Use approved AI to accelerate research and strategic exploration.
Seniority
Senior, hands-on IC
