Principal, Value Consulting
Core
Build the 'why' narrative and financial value models for high-stakes enterprise pursuits in Digital, Retail Media, Loyalty, and Tech to convince client leadership of long-term growth.
Role type
Principal Value Consultant (Strategy & Business Case Development)
Builds
Defensible financial value models, custom client narratives, and the Value Consulting function's methodology and tools.
Domain
Advertising and Marketing (Media, Identity, Retail Media, Loyalty)
Required skills
Value story development, financial modeling, executive storytelling, client activation strategy, ambiguity management, cross-functional collaboration, market intelligence, framework creation, negotiation support, strategic planning
Preferred skills
Experience in media/identity/retail media/loyalty, prior strategy consulting, enterprise sales context
Technologies
Financial modeling tools, presentation software, CRM systems
Responsibilities
Shape the Value Consulting function's methodology and vision; build tailored value stories and financial models for complex pursuits; present cases to client C-suite and internal leadership; establish value model standards for pursuits over $2M; collaborate with Sales and Pursuit Operations; document model assumptions and constraints.
Seniority
Principal, hands-on IC with strategic leadership