Field Marketing Manager
Core
Account management for Toyota dealerships, optimizing their digital platforms and media budgets to drive sales and service lifecycle engagement.
Role type
Senior Field Marketing Manager (Account Management)
Builds
Integrated messaging platforms and customer experience programs for Toyota dealerships
Domain
Automotive retail / Digital marketing
Deliverable
product features
Required skills
Direct client management, automotive account management, media budget management, platform optimization, KPI analysis, stakeholder communication, presentation skills, emerging technology knowledge (AI)
Preferred skills
Fixed operations experience, integrated marketing disciplines (SEM, social, direct marketing), digital advertising, Google Analytics, Tableau, Salesforce, Basecamp
Technologies
DSplus platform, Google Analytics, Google AdWords, Tableau, Salesforce, Basecamp
Responsibilities
Manage DSplus Application(s) and assets for participating Toyota Dealerships, Consult Toyota Dealerships on optimizing their platforms and managing their media budgets, Conduct in-depth presentations including product demonstrations, Analyze client performance to determine areas of opportunity, Proactively communicate to clients (up to DP/GM levels), Establish and maintain solid business relationships with dealership personnel, Support Account Leadership on Regional Client initiatives
Seniority
Senior, hands-on IC with travel