Paid Media Strategist (Remote US)
Core
Client-facing role overseeing and leading a collection of mid-tier and enterprise B2B SaaS/tech accounts, building custom strategies, and executing paid media campaigns to maximize ROI.
Role type
Senior Account Strategist (Paid Media)
Builds
Custom paid media strategies and optimized PPC campaigns for B2B clients
Domain
B2B Marketing / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid search and paid social campaign management, keyword research, ad copywriting, bid management, campaign optimization, data analysis, client relationship management, budget management, CRM management
Preferred skills
Experience with mid-market or enterprise accounts, SaaS industry knowledge, AI and automation trends awareness
Technologies
Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, Google Analytics, GA4, Excel
Responsibilities
Oversee and lead a collection of Paid Media accounts, Serve as direct support to client contacts, Weekly communication with vendors and operational partners, Build strategies for clients each quarter, Create, maintain, and optimize budgets for paid media campaigns, Execute and optimize PPC advertising campaigns across multiple platforms
Seniority
Senior, hands-on IC