Performance Business Director
Core
Lead the EMEA performance marketing programme for Adobe.pub, driving growth and ROI across Programmatic, Paid Search, and Paid Social.
Role type
Senior IC business director (performance marketing)
Builds
Full-funnel performance programmes and cross-channel strategies for large-scale media investment
Domain
Digital advertising / Performance marketing
Required skills
Performance marketing strategy, Programmatic, Paid Search, Paid Social, data-to-insight translation, stakeholder relationship building, team leadership, commercial awareness, analytical thinking
Preferred skills
Experience with integrated media strategy, ability to present to diverse audiences, curiosity and innovation
Technologies
Programmatic, Paid Search, Paid Social
Responsibilities
Lead EMEA performance marketing programme; Partner with planning teams on performance-led media approaches; Create quarterly cross-channel strategies; Oversee end-to-end planning and activation; Build relationships with media partners; Lead and coach a multidisciplinary team; Champion continuous improvement and best practice sharing
Seniority
Senior, hands-on IC