Growth Marketing Lead
Core
Lead client-facing performance marketing and creative intelligence to drive growth via paid advertising across Meta, TikTok, and Google.
Role type
Senior IC growth marketing lead (performance media)
Builds
Scaled paid media campaigns and growth strategies for consumer app clients
Domain
Digital advertising / Mobile apps
Required skills
Meta advertising, TikTok advertising, Google Ads, budget management, client relationship management, funnel strategy, offer testing, mobile measurement (SKAN, AEM)
Preferred skills
Creative performance optimization, stakeholder presentation
Technologies
Meta, TikTok, Google, SKAN, AEM
Responsibilities
Manage and scale annual media budgets; Lead client relationships through strategy sessions and QBRs; Build growth strategies connecting creative and media; Translate campaign data into client recommendations; Improve media efficiency via funnel and offer testing; Collaborate with creative teams to scale campaigns
Seniority
Senior, hands-on IC