SEM Specialist
Core
Plan, execute, and optimize Search Engine Marketing campaigns across Google Ads, Microsoft Ads, and OpenAI for various clients.
Role type
SEM Specialist
Builds
Search engine marketing campaigns and performance reports
Domain
Digital Marketing / Performance Media
Required skills
Google Ads, Microsoft Ads, keyword research, campaign structure management, bidding strategies, web analytics, data interpretation, Microsoft Excel, Microsoft PowerPoint
Preferred skills
Search Ads 360, OpenAI integration, industry trend analysis
Technologies
Google Ads, Microsoft Ads, Search Ads 360, Google Analytics, OpenAI
Responsibilities
Plan, execute, and optimize SEM campaigns; conduct keyword research; create and manage campaign structures, ads, and audiences; monitor performance and implement optimizations; support reporting and performance analysis; collaborate with internal teams to align strategies with business goals.
Seniority
Mid-level (2-3 years experience)
