Search Planner
Core
Senior Search Planner crafting and executing SEM/PPC initiatives for Microsoft and a pharma client, focusing on performance optimization and channel strategy.
Role type
Senior IC Search Planner (SEM/PPC)
Builds
PPC campaigns and search strategies for enterprise clients
Domain
Digital Advertising / Marketing
Required skills
PPC campaign management, keyword research and segmentation, bidding strategy optimization, data analysis, Google Ads/Bing/Yahoo platform proficiency, SA360 experience, Japanese language proficiency, AI tool fluency
Preferred skills
Knowledge of the Japan market, English language skills
Technologies
Google Ads, Microsoft Advertising, Yahoo Japan, SA360, Google Analytics, Adobe Analytics
Responsibilities
Develop and execute PPC campaigns aligned with marketing strategy, manage accounts on major ad platforms, monitor performance and optimize for KPIs, collaborate with clients and planning teams, produce performance reports, manage PPC budget spend.
Seniority
Senior, hands-on IC
