Marketing Strategy Lead Analyst
Core
Lead Marketing Strategy Analyst driving marketing campaign performance through advanced analytics, predictive modeling, and data science to optimize ROI and deliver actionable insights.
Role type
Senior IC marketing strategy analyst (analytics & data science)
Builds
Strategic analytical solutions, data-lead optimization strategies, experimentation roadmaps, and actionable insights for marketing campaigns.
Domain
Financial services marketing, digital marketing ecosystems, and data-driven decision making.
Deliverable
production ML models | product features
Required skills
Advanced marketing strategy and optimization analytics, statistical modeling, A/B testing, regression analysis, hypothesis testing, SQL, Python, Excel, Tableau, big data cloud platforms, funnel KPIs (ROI, LTV, Attribution), critical thinking, cross-functional collaboration.
Preferred skills
Deep understanding of digital marketing channels and platforms, ability to communicate complex data to non-technical stakeholders.
Technologies
SQL, Python, Tableau, Excel, big data cloud platforms
Responsibilities
Translate marketing and business needs into analytical requirements, establish analytical frameworks to deliver business OKRs, design data-lead strategies for marketing optimization, run scenario assessments to validate approaches, design marketing operations and experimentation roadmaps, build consensus with senior stakeholders, evangelize data-driven problem solving.
Seniority
Senior, hands-on IC