Senior Manager, Data Science & Analytics
Core
Prescribe performance-oriented marketing and analytics strategies to optimize client customer acquisition efforts using advanced AI and consumer signals.
Role type
Senior Manager, Data Science & Analytics (Individual Contributor)
Builds
Actionable insights, measurement frameworks, and testing protocols for client marketing campaigns.
Domain
Marketing Technology (MarTech) / Consumer Data Analytics
Deliverable
dashboards & analysis
Required skills
Advanced analytics, Business Intelligence tools, experimental design, predictive/prescriptive analytics, email marketing optimization, statistical testing, stakeholder management, strategic planning, data visualization, ROI analysis, campaign optimization
Preferred skills
None stated
Technologies
None explicitly named (only categories like 'advanced analytics tools' and 'Business Intelligence tools')
Responsibilities
Define and drive analytics vision aligned with client engagement and media performance; Champion a data-driven culture by embedding analytics into strategic planning; Lead development of measurement frameworks tailored to client objectives; Translate data into actionable insights by identifying performance drivers and crafting narratives; Establish and maintain robust testing frameworks; Provide business feedback on standardized dashboards and advanced analytics; Leverage predictive analytics to identify trends and risks; Utilize advanced analytics to quantify marketing impact and ROI; Implement A/B and multivariate testing protocols.
Seniority
Senior Manager, hands-on IC