Senior Media Manager
Core
Lead all paid media strategy and execution for Anthropic's enterprise business, targeting executives and functional leaders to drive AI adoption.
Role type
Senior Media Manager (Enterprise B2B)
Builds
Paid media campaigns across social, programmatic, video, broadcast, audio, OOH, and trade media for enterprise AI clients.
Domain
Artificial Intelligence / Enterprise Software Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid media planning and strategy, channel mix optimization, budget allocation, agency management, data-driven decision making, B2B marketing, cross-functional collaboration, strategic advocacy, performance measurement, market landscape analysis
Preferred skills
Enterprise software/B2B technology media planning, marketing mix modeling, brand lift studies, multi-touch attribution, pipeline-to-revenue correlation, international media planning, high-growth company experience, AI industry knowledge
Technologies
Programmatic platforms, social media platforms, video/broadcast/audio distribution networks, OOH networks, trade media channels, marketing data science tools
Responsibilities
Own enterprise paid media strategy from channel mix to measurement, lead planning and buying across full channel set, partner with stakeholders to drive media learnings, allocate and optimize media budget, develop independent point of view on channel mix, manage agency and vendor relationships, build measurement frameworks, present strategy to leadership, track media landscape and competitive activity, refine planning processes
Seniority
Senior, hands-on IC