Associate Director, Data Science and Analytics (Media Analytics)
Core
Lead media analytics and measurement strategy to turn data into actionable insights for campaign optimization and media investment decisions.
Role type
Senior IC Associate Director (Media Analytics)
Builds
Measurement frameworks, learning agendas, and dashboards for a retail client partnership.
Domain
Digital Marketing / Paid Media
Deliverable
dashboards & analysis
Required skills
Media analytics strategy, performance optimization, measurement frameworks, cross-channel data synthesis, automation, advanced attribution methods (MMM, testing), data governance, executive storytelling, team mentorship
Preferred skills
Experience with paid media environments, data transformation pipelines
Technologies
CM360, Meta, Adobe Analytics, GA4, Tableau, Looker, GCP, Funnel.io, SQL
Responsibilities
Lead end-to-end media analytics and measurement strategy; Translate performance data into actionable insights; Develop measurement frameworks and learning agendas; Deliver audience and cross-channel insights; Ensure dashboards are decision-ready; Mentor team members to elevate work from reporting to insight generation
Seniority
Senior, hands-on IC with leadership responsibilities
