Planner, Paid Social
Core
Plan, implement, manage, and optimize data-driven paid social media campaigns across all platforms and devices for clients.
Role type
Media Planner, Paid Social
Builds
Paid social media campaigns and strategies
Domain
Digital Marketing / Social Media Advertising
Required skills
Campaign planning and strategy, API partner platform management, Real-time campaign optimization, Budget and bid strategy, Data analysis and forecasting, Client reporting and communication
Preferred skills
Self-service social platform experience, Generative AI tools proficiency, API partner UI experience (Brand Networks, 4C, Kinetic Social), Cross-functional collaboration
Technologies
Facebook, Instagram, Twitter, LinkedIn, Excel, ChatGPT, Google Gemini, DALL·E, Midjourney
Responsibilities
Translate client goals into paid social strategies, Run paid media in API and social platforms, Optimize campaigns using real-time data, Manage budgets and bid strategies, Report performance to clients and internal teams, Train junior team members
Seniority
Mid-level, hands-on IC