Performance Marketer
Core
Senior individual contributor performance marketer building self-optimizing paid search and social campaigns using AI agents.
Role type
Senior IC performance marketer (paid media & automation)
Builds
Automated paid media systems and AI agents for budget management and optimization
Domain
Digital advertising, AI-driven marketing automation, programmatic buying
Deliverable
production ML models | product features
Required skills
Paid search management, Paid social scaling, DSP management, API integration, Creative strategy, Data analytics, Tracking implementation, AI agent development, Budget optimization, Incrementality measurement
Preferred skills
Experience with emerging AI ad surfaces, Server-side tracking expertise, Data engineering background
Technologies
Google Ads, Meta Ads, Microsoft Ads, DV360, Criteo, The Trade Desk, Lovable, ChatGPT ads
Responsibilities
Run end-to-end paid search and social campaigns across Google, Meta, Microsoft, and emerging AI channels; Build AI agents and automations to manage budgets, pace spend, and optimize performance; Scale paid social through diversified creative asset pipelines; Execute programmatic buying via DSPs for prospecting and retargeting; Implement and debug tracking infrastructure (server-side, CAPI, pixels) and write queries for incrementality analysis; Conduct detailed account-level testing on audiences, bids, and creative
Seniority
Senior, hands-on IC
