Performance Marketing Manager:in (d/m/w) Schwerpunkt SEA
Core
Drive growth of an online tax solution by developing, managing, and optimizing data-driven Search Engine Advertising (SEA) campaigns across all relevant digital channels.
Role type
Performance Marketing Manager (SEA focus)
Builds
Data-driven marketing campaigns and tracking infrastructure for a cloud-based tax filing product
Domain
Fintech / Tax technology
Required skills
SEA campaign management, Search engine tracking, A/B testing, Audience management, Budget planning, Data analysis
Preferred skills
Google Tag Manager, Google Analytics, Jira, Confluence, AI tools
Responsibilities
Manage SEA activities across search engines, collaborate with external agencies, conduct performance analyses and A/B tests, develop retargeting strategies, manage budgets and plan performance goals, create reports and derive insights
Seniority
Mid-Senior, hands-on IC