Head of CRM & Growth Marketing (Fixed Term Contract)
Core
Lead integrated CRM and growth strategies to drive customer acquisition, lifecycle engagement, retention, and relationship deepening across paid and owned channels for consumer businesses.
Role type
Senior IC Head of CRM & Growth Marketing
Builds
Data-driven growth strategies, customer acquisition campaigns, and personalized communication frameworks
Domain
Financial Services / Consumer Banking
Required skills
Integrated CRM and Growth Leadership, Performance and Digital Marketing, CRM Personalisation and Decisioning, Measurement and Optimisation, Technology Automation and Innovation, Senior Leadership and Management
Preferred skills
Collaboration and Influence
Technologies
MarTech, Adtech, automation, artificial intelligence, paid search, display, affiliates, programmatic, SEO, ASO, retargeting, referral, app marketing
Responsibilities
Lead integrated CRM and growth strategy across the customer lifecycle; Partner with Full Funnel Marketing teams to translate business priorities into data-led customer strategies; Lead digital customer acquisition across channels; Define and implement the overarching CRM strategy; Utilise customer decisioning and personalisation; Own a clear test, learn and scale approach; Oversee relevant paid-media investment and discretionary customer communications; Strengthen marketing effectiveness and measurement; Drive greater speed, automation and efficiency; Lead key agency and partner relationships; Inspire and lead the CRM and Growth teams
Seniority
Senior, hands-on IC