Activation Director - Performance
Core
Leads activation craft for agency and client teams, ensuring ROI and outcomes from media investment through high-quality execution, optimization, and governance.
Role type
Senior IC activation director (media trading)
Builds
Media campaigns across Search, Social, and Programmatic channels
Domain
Digital media and marketing
Required skills
Activation strategy, Search & Social trading, Programmatic trading, Team leadership, Stakeholder management, Commercial acumen, Process improvement, Data analysis, Negotiation, Vendor management
Preferred skills
Australian media landscape expertise, First-party data tools, Benchmarking processes
Technologies
Internal Proprietary products, External media platforms, Analytics tools
Responsibilities
Provide senior thought leadership and activation expertise to clients; Lead and inspire the activation team; Develop best-in-class playbooks and operating standards; Lead strategic initiatives to refine benchmarking processes; Oversee media audit reporting and contract KPI tracking; Lead monthly forecasting alignment with client leadership.
Seniority
Senior, hands-on IC