Manager / Senior Manager - Programmatic
Core
Manage end-to-end programmatic campaigns, optimize performance, and provide strategic recommendations for global Mediabrands clients.
Role type
Senior IC programmatic campaign manager
Builds
Programmatic campaigns across DSPs, SSPs, and ad exchanges
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic campaign lifecycle management, DSP/SSP/RTB/ad exchange expertise, audience targeting, ad verification, campaign optimization, data analysis, team leadership
Preferred skills
Knowledge of digital display, branding, direct response, SEM, video, and mobile marketing
Technologies
DSPs, SSPs, RTB, ad exchanges, DMPs, Ad Verification Partners
Responsibilities
Manage campaign implementation from brief to optimization, analyze campaign data for insights, guide junior team members, maintain relationships with media partners and DSPs, develop strategic recommendations, update industry benchmarks
Seniority
Senior, hands-on IC with team management