Expression for Interest - Associate Director, Media planning
Core
Senior media planning leader responsible for overall campaign strategy, planning, implementation, and post-campaign reviews for a set of brands, acting as a trusted advisor to clients.
Role type
Senior IC Associate Director, Media Planning
Builds
Campaigns and media strategies for brands across categories
Domain
Advertising, Media Planning, Digital Marketing
Required skills
Media planning and buying across all platforms, Campaign strategy development, Client relationship management, KPI setting and measurement methodology, Team management and development, Competitive analysis, Contractual discussions with media vendors
Preferred skills
Digital media expertise, Programmatic digital, Social media marketing, Mobile marketing, Search marketing
Technologies
Programmatic digital, Social media, Mobile, Search
Responsibilities
Develop and build relationships with clients as a trusted advisor, Set viable objectives and KPIs and recommend measurement methodology, Ensure projects/campaigns are tracked and measured based on agreed KPIs, Work with the team on competitive reporting and analysis, Propose and implement new planning approaches and product offerings, Manage and develop direct reports
Seniority
Senior, hands-on IC with management responsibilities