Programmatic Media Strategist
Core
Own the execution, performance, and growth of programmatic media within a book of business, tying efforts to client business goals.
Role type
Senior IC programmatic media strategist
Builds
Programmatic media campaigns across mobile, display, video, CTV, DOOH, and audio channels
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic DSP/SSP management, Data analysis, Audience targeting, Ad creative best practices, Vendor negotiation, KPI monitoring
Preferred skills
AI tool utilization, Nova ecosystem familiarity
Technologies
DSPs, SSPs, Ad exchanges, Self-serve DSPs, Reporting APIs, Ad verification tools, Ad trafficking systems
Responsibilities
Develop and execute programmatic strategies, Create and onboard programmatic accounts, Curate and negotiate media inventory, Lead programmatic communications, Monitor campaign KPIs, Integrate reporting APIs, Manage operational support (trafficking, pixel creation)
Seniority
Senior, hands-on IC