Group Director, Growth Analytics
Core
Lead Client Solutions and Analytics for a select group of clients, building and scaling a holistic approach to campaign execution and measurement across all channels.
Role type
Senior management-level growth analytics director
Builds
Client-specific measurement plans, actionable insights, and data-driven strategies for media and marketing campaigns
Domain
Digital marketing, media analytics, and client advisory services
Deliverable
client delivery
Required skills
Business intelligence platforms, digital activation, programmatic advertising, DMPs, Tableau, data visualization, media math, analytics fundamentals, Ad Ops processes, cross-channel attribution, RFP management, vendor selection
Preferred skills
Syndicated consumer and sales data tools, media consumption tracking, paid media monitoring, social media monitoring, advanced analytics software (Python, R), digital ad server management, website analytics tools
Responsibilities
Develop client-specific measurement plans; manage day-to-day BI and accountability workflows; present research and analytics with actionable recommendations; train teams on media math and analytics; align Ad Ops with client needs; collaborate internally on strategy and partnerships; identify new business opportunities
Seniority
Senior, hands-on IC with management responsibilities