Senior Executive, Performance APAC
Core
Senior Executive managing end-to-end performance media campaigns for clients across all channels, from strategy and planning to execution, optimization, and reporting.
Role type
Senior IC performance media executive
Builds
Client advertising campaigns and media plans
Domain
Digital and traditional media advertising
Required skills
Client relationship management, cross-channel media planning, campaign lifecycle management, budget control, data analysis, A/B testing, strategic insight, reporting
Preferred skills
Experience with biddable and non-biddable media, proficiency in Google Analytics, Adobe Analytics, Evogenious, Clear Decisions, Microsoft Excel, Microsoft PowerBI
Technologies
WPP Media workflow management tool, Google Analytics, Adobe Analytics, Evogenious, Clear Decisions, Microsoft Excel, Microsoft PowerBI
Responsibilities
Develop and maintain strong client relationships, define campaign objectives, create comprehensive media plans, implement campaigns across channels, monitor and optimize performance, generate performance reports, manage budgets, conduct A/B testing, liaise with internal teams and finance.
Seniority
Senior, hands-on IC