Performance Marketing Manager (m/w/d)
Core
Planning, creating, steering, and optimizing performance marketing activities (SEA, Paid Social) to drive digital lead generation for an automotive retail group.
Role type
Performance Marketing Manager
Builds
Digital lead generation campaigns for automotive dealerships
Domain
Automotive retail / Digital Marketing
Required skills
SEA (Google, Microsoft), Paid Social (Meta), Keyword selection, CRM integration, A/B testing, Tracking setup, Data analysis, Power BI, Looker Studio, MS Excel
Preferred skills
E-commerce experience, Hands-on mentality, Brand identity translation
Technologies
Google Ads, Microsoft Ads, Meta Ads Manager, Power BI, Looker Studio, MS Excel, MS Teams
Responsibilities
Plan and optimize SEA and Paid Social campaigns, Monitor campaign KPIs and align with CRM, Set up tracking parameters and run A/B tests, Drive data-driven optimizations and automation, Select keywords and manage search terms, Generate digital leads
Seniority
Mid-level, hands-on IC