CRM Manager
Core
Design, deliver, and optimise multi-channel CRM campaigns (email, push, in-app, SMS) to drive customer engagement, retention, and lifetime value across UK and EEA markets.
Role type
CRM Manager (Lifecycle & Retention Marketing)
Builds
Automated customer journeys for onboarding, activation, and retention
Domain
Financial Services / Fintech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Multi-channel campaign execution, customer segmentation, lifecycle marketing strategy, automated journey building, campaign performance analysis, GDPR compliance
Preferred skills
Fintech experience, Braze, Iterable, Salesforce Marketing Cloud, personalisation strategies, scaling CRM operations
Technologies
Braze, Iterable, Salesforce Marketing Cloud
Responsibilities
Design and deliver multi-channel lifecycle campaigns, manage onboarding and retention journeys, leverage data insights for personalisation, oversee campaign quality assurance, advise stakeholders on CRM best practices
Seniority
Mid-Senior, hands-on IC