Marketing Ops Manager
Core
Architecting and optimizing the technical foundation of the Go-to-Market (GTM) engine to drive operational efficiency and scalability for a B2B SaaS company.
Role type
Marketing Operations Manager
Builds
Inbound marketing automation, lead-to-meeting handoff processes, data integrity systems, and performance dashboards. (via careerplan.io/jobs/16-005-86-16D-marketing-ops-manager-at-papaya-global)
Domain
B2B SaaS, Payroll & Payments
Required skills
HubSpot administration and automation, Salesforce data management, lead-to-meeting process optimization, data quality management, dashboard creation, event operations, email marketing compliance, AI tool implementation.
Preferred skills
Experience with Clay or similar data enrichment platforms, hands-on experience with AI-powered marketing automation.
Technologies
HubSpot, Salesforce, AI automation tools, Clay
Responsibilities
Own inbound marketing automation end-to-end including workflows and lead scoring; manage the lead-to-meeting handoff process; maintain data integrity across CRM systems; support SDR operations; build marketing performance dashboards; manage event registration and data flows; oversee email marketing operations and compliance; implement AI features in marketing tools.
Seniority
Mid-level, hands-on IC