Member Guidance Marketing Specialist
Core
Create timely, relevant lifecycle email communications and product/service content to support members at key relationship stages.
Role type
Marketing Specialist (Lifecycle Communications)
Builds
Lifecycle email campaigns, in-app messaging, and SMS communications for Defence Bank members.
Domain
Financial Services / Banking / Defence Sector
Deliverable
product features
Required skills
Lifecycle marketing, email marketing, audience segmentation, stakeholder collaboration, regulatory compliance, content strategy, performance analytics, agency management.
Preferred skills
CRM/marketing automation platforms, audience personalization, multi-channel expansion, financial services experience.
Technologies
Microsoft Copilot, CRM platforms, marketing automation tools.
Responsibilities
Plan and deliver lifecycle email communications; translate guidance priorities into member-focused content; manage external agencies and delivery partners; monitor performance metrics to optimize outcomes; collaborate with Brand, Product, Digital, Risk, Compliance, and Legal teams.
Seniority
Mid-Senior, hands-on IC
