Marketing Performance Manager
Core
Evaluating marketing impact across digital, social, CRM, and ATL channels to drive strategic recommendations and improve effectiveness.
Role type
Manager, Marketing Effectiveness
Builds
Measurement frameworks, post-campaign analysis, and strategic insights for consumer marketing teams.
Domain
Financial Services / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing metrics, measurement frameworks, attribution models, marketing mix modelling, scenario planning, investment optimisation
Preferred skills
A/B testing design, Google Analytics (GA4), Adobe Analytics, Power BI, Excel
Technologies
Google Analytics, Adobe Analytics, Power BI, Excel
Responsibilities
Evaluate marketing activity impact across all channels; lead development of measurement frameworks; conduct post-campaign analysis; translate complex data into strategic recommendations; stay on top of emerging marketing trends and benchmarks.
Seniority
Manager, hands-on IC
