Campaign Operations Manager (Individual Contributor)
Core
Develop and deliver digital marketing campaigns (integrated marketing, ABM, lifecycle, partner channels) to support go-to-market objectives using marketing automation and data management.
Role type
Senior IC Marketing Operations Manager
Builds
Scalable marketing systems, campaign execution workflows, and lead lifecycle processes
Domain
B2B SaaS / Marketing Technology
Deliverable
product features
Required skills
Campaign development and execution, Marketing automation stack administration, Audience segmentation, Lead lifecycle management, Data cleansing, Workflow automation, KPI tracking and optimization, Process documentation
Preferred skills
Pendo, Zuddl, 6Sense, AI automation tools
Technologies
Marketo, Salesforce
Responsibilities
Define execution strategy and technical requirements for campaigns, manage multiple campaign requests, administer marketing automation stack, track and deliver campaign KPIs, support lead nurturing and data cleansing processes, contribute to process documentation and enablement
Seniority
Senior, hands-on IC