Senior Brand Manager Footcare (m/w/d) mit Führungsverantwortung
Core
Strategic and operational leadership of the Allpresan® brand, the company's top revenue brand in medical foot care, driving growth across the Foot, Nail & Hand portfolio.
Role type
Senior Brand Manager with team leadership
Builds
Brand strategies, cross-media activations, and market growth for medical foot care products
Domain
Healthcare / Medical Foot Care / FMCG
Required skills
Brand strategy, portfolio management, cross-media marketing, budget management, team leadership, KPI tracking, stakeholder management
Preferred skills
OTC/FMCG/Healthcare experience, creative thinking, strategic vision, data affinity, entrepreneurial mindset
Technologies
Digital tools, AI-driven work platforms
Responsibilities
Lead brand positioning and product portfolio management, manage cross-media brand activation across DACH region, oversee budget and reporting, lead and develop a team of two brand managers, collaborate with cross-functional teams and agencies
Seniority
Senior, hands-on IC with leadership