Lifecycle Marketing Manager
Core
Lead consumer retention and engagement programs across the full customer lifecycle to drive behavioral change, usage, upgrades, and higher retention.
Role type
Lifecycle Marketing Manager (Consumer SaaS)
Builds
Product-integrated lifecycle engine driving user-level triggers, event tracking, and product experiments.
Domain
Consumer Privacy / Cybersecurity SaaS
Deliverable
production ML models | product features | dashboards & analysis
Required skills
lifecycle strategy execution, cross-functional partnership with Product/Engineering, email deliverability management, advanced segmentation, personalization, A/B testing, SQL, customer journey mapping
Preferred skills
experience in consumer SaaS or subscription businesses, knowledge of authentication protocols (SPF, DKIM, DMARC), compliance expertise (CAN-SPAM, GDPR), familiarity with Braze/Iterable/Customer.io
Technologies
Braze, Iterable, Customer.io, SQL
Responsibilities
Own lifecycle strategy from onboarding through winback; partner with Product/Engineering on user-level triggers and experiments; improve email deliverability and performance; develop upsell and expansion programs; run rigorous experimentation and reporting; collaborate with Customer Support to reduce ticket volume; report on lifecycle KPIs and build dashboards.
Seniority
Mid-Senior, hands-on IC
