Director, Product Marketing, GTM Strategy
Core
Build the operating system connecting Product, Marketing, Sales, and Customer Success to commercialize innovations, drive adoption, and generate revenue for a fleet management SaaS platform.
Role type
Director, Product Marketing & GTM Strategy (building function from ground up)
Builds
Repeatable GTM frameworks, commercialization plans, sales plays, and a high-performing commercialization team
Domain
B2B SaaS (Fleet Management, Maintenance, AI, Telematics)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
GTM strategy, commercialization planning, positioning & value messaging, sales enablement, cross-functional leadership, pricing & packaging strategy, team building, launch readiness processes
Preferred skills
Experience building GTM functions from scratch, expertise in MEDDPICC, familiarity with Salesforce/Gong/Highspot, AI productivity tools
Technologies
Salesforce, Gong, Highspot, Notion, AI productivity tools
Responsibilities
Create repeatable frameworks for bringing new products to market; Develop commercialization plans aligning cross-functional teams; Own corporate messaging framework and customer value narrative; Build repeatable sales plays and playbooks for sales teams; Establish the commercialization function and hire/develop a high-performing team
Seniority
Director, hands-on IC building a new function
