Director, Product Management
Core
Lead product-led growth (PLG) strategy and execution across the full customer journey from acquisition through onboarding and retention for home service professionals.
Role type
Director, Product Management (Growth)
Builds
Self-serve experiences, signup/trial flows, onboarding, and retention features for a SaaS platform serving home service businesses.
Domain
SaaS / Home Services / PLG
Deliverable
product features
Required skills
Product-led growth strategy, AI-native product development, funnel optimization, cross-functional leadership, data-driven KPI definition, team mentorship, GTM alignment.
Preferred skills
AI/agentic GTM solution delivery, conversion rate optimization, SaaS economics expertise, scaling teams in high-growth environments.
Technologies
AI tools for prototyping, research, and iteration; SaaS platforms.
Responsibilities
Drive vision and strategy for marketing site, signup, trial, and onboarding experiences; Partner with sales, marketing, and BD to align self-serve and sales-led motions; Execute AI/AGTM strategy to personalize the funnel; Use AI natively in product development workflow; Drive accountability for roadmap prioritization and experiment lift; Foster rapid experimentation culture; Establish and monitor funnel KPIs; Lead and mentor a team of product managers.
Seniority
Director, strategic leadership with hands-on execution