Lifecycle Marketing Specialist
Core
Build, launch, and optimize lifecycle marketing campaigns across email, in-app, and push channels to drive customer engagement and lifetime value.
Role type
Lifecycle Marketing Specialist
Builds
Automated nurture journeys, triggered communications, and recurring customer programs
Domain
Consumer technology / Smart home / Energy efficiency
Required skills
Lifecycle marketing, CRM/email marketing, Marketing automation platforms, Journey configuration, A/B testing, Audience segmentation, HTML/CSS, Data analysis
Preferred skills
SQL, AMPScript, Figma, Miro, Consumer tech experience, Subscription business experience
Technologies
Salesforce Marketing Cloud, HubSpot, Klaviyo, Braze, Figma, FigJam, Miro
Responsibilities
Build and deploy lifecycle campaigns across email, in-app, and push channels; Configure and maintain automated nurture journeys; Implement dynamic content and personalization; Set up A/B and multivariate tests; Perform end-to-end campaign QA; Analyze campaign results and report trends; Manage campaign calendars and documentation; Collaborate with Brand, Creative, Product, and Support teams; Build customer segments using behavioral and transactional data.
Seniority
Mid-level, hands-on IC
