Lifecycle & Customer Marketing Manager
Core
Own end-to-end lifecycle marketing programs to turn leads into pipeline and active users into long-term advocates.
Role type
Senior Lifecycle & Customer Marketing Manager
Builds
Automated email, in-app, and advocacy campaigns for SaaS property operations platform
Domain
SaaS / Hospitality Technology
Required skills
lifecycle marketing, email marketing, CRM management, marketing automation, lead scoring, segmentation, A/B testing, analytics, copywriting, cross-functional collaboration, AI tools, in-app messaging
Preferred skills
SQL, BI tools, account-based marketing, customer advocacy programs, SMB marketing experience
Technologies
HubSpot, Marketo, Braze, Customer.io, Appcues, Pendo, Intercom, Metabase, Looker, Tableau
Responsibilities
Map and optimize pre-sale journey from lead to opportunity; build post-sale onboarding and expansion programs; run A/B tests on content and channels; manage email deliverability and compliance; drive customer advocacy and reviews; leverage AI for campaign personalization
Seniority
Senior, hands-on IC