Lifecycle Marketing Technologist
Core
Lead Lifecycle Marketing Technologist managing full-spectrum campaigns (email, SMS, in-app) to drive engagement and conversions for home service professionals.
Role type
Senior Lifecycle Marketing Technologist
Builds
Multi-channel lifecycle campaigns, personalized content, and data-driven customer journeys
Domain
SaaS / Home Services / Marketing Technology
Required skills
Liquid and Mustache templating, HTML/CSS (table-based layouts), JavaScript, event tracking, segmentation, A/B testing, compliance (GDPR/CAN-SPAM/TCPA)
Preferred skills
CDP experience (Segment, mParticle, RudderStack)
Technologies
Liquid, Mustache, HTML, CSS, JavaScript, Segment, mParticle, RudderStack
Responsibilities
Develop multi-channel lifecycle strategies; Build dynamic personalized content with logic; Configure webhooks for real-time data; Collaborate on event tracking and user attributes; Segment lists and apply personalization; Conduct A/B testing; Monitor and optimize campaign performance
Seniority
Senior, hands-on IC
