Lead, Lifecycle Marketing
Core
Manage full-spectrum lifecycle campaigns (email, SMS, in-app) to enhance customer engagement and drive conversions for home service professionals.
Role type
Lead Lifecycle Marketing Manager
Builds
Personalized multi-channel marketing journeys and campaigns
Domain
SaaS / Home Services
Required skills
Email marketing strategy, SMS marketing, In-app messaging, Liquid templating, Mustache templating, HTML/CSS (table-based), JavaScript, Webhook configuration, Customer data modeling, A/B testing, GDPR compliance, CAN-SPAM compliance, TCPA compliance, CDP usage
Preferred skills
Segment, mParticle, RudderStack
Responsibilities
Develop and implement multi-channel lifecycle marketing strategies, Build dynamic personalized content with Liquid and Mustache logic, Configure and troubleshoot webhooks for real-time data passing, Collaborate with Product and Engineering to define event tracking and user attributes, Segment customer lists and apply personalization, Conduct A/B testing to refine campaigns, Monitor and analyze performance across all lifecycle channels
Seniority
Senior, hands-on IC
