Go-to-Market (GTM) Manager for Automation Software Portfolio (f/m/d)
Core
Define portfolio narratives, pricing, and go-to-market strategies for automation software to drive adoption and revenue growth.
Role type
Senior Go-to-Market Manager (B2B Software)
Builds
Regional rollout calendars, launch plans, sales enablement assets, and pricing strategies for automation software.
Domain
Industrial automation, grid automation, and energy software.
Deliverable
product features (via careerplan.io/jobs/15170-438717202-S-go-to-market-gtm-manager-for-automation-software-portfolio-fmd-at-siemens-energy-global-gm)
Required skills
B2B software GTM, portfolio marketing, pricing strategy, market research, competitive analysis, sales enablement, cross-functional coordination, KPI management.
Preferred skills
PLM stage-gates, agile marketing, experimentation (A/B testing), German language fluency.
Technologies
GTM dashboards, PLM tools, CRM systems.
Responsibilities
Conduct market research and competitive analysis; define portfolio descriptions and value propositions; build and manage launch plans; orchestrate regional rollout calendars; partner with content creators for sales materials; own regional pricing strategy; establish and monitor GTM KPIs; drive data-driven optimizations.
Seniority
Senior, hands-on IC