B2B Marketing Manager
Core
Own strategy and hands-on execution of full-funnel, multi-channel B2B campaigns to drive qualified pipeline and revenue for a predictive maintenance SaaS platform.
Role type
Senior B2B Integrated Campaign Manager
Builds
Multi-channel marketing campaigns (email, paid media, web, events) and marketing automation workflows in HubSpot
Domain
SaaS / Predictive Maintenance / Manufacturing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS campaign strategy, HubSpot campaign execution, pipeline generation, Salesforce CRM alignment, cross-functional leadership, performance optimization (A/B testing), data compliance (CAN-SPAM, GDPR)
Preferred skills
Experience with manufacturing plant floor audiences, technical campaign execution
Technologies
HubSpot, Salesforce
Responsibilities
Develop and execute integrated multi-channel campaigns; build, test, and deploy campaign assets in HubSpot; collaborate with product marketing, content, design, and sales; define KPIs and monitor campaign performance; ensure data compliance and attribution tracking
Seniority
Mid-Senior, hands-on IC
