User Acquisition Manager (App Campaigns)
Core
Execute and scale paid user acquisition campaigns across multiple digital channels to grow the user base for flagship B2C apps.
Role type
User Acquisition Manager (App Campaigns)
Builds
Paid media campaigns for Boss Money and Boss Revolution apps
Domain
Mobile App Marketing / User Acquisition
Required skills
Paid campaign management, Channel strategy, Funnel analysis, A/B testing, Creative testing, Data analysis, Cross-functional collaboration, AI tool usage
Preferred skills
Spanish language proficiency
Technologies
Google Ads, Meta, TikTok, Snapchat, Reddit, X
Responsibilities
Support execution of paid campaigns across multiple channels, Develop and execute channel strategies to meet acquisition targets, Analyze performance funnel from impression to conversion, Support creative testing and A/B tests, Monitor and measure creative performance, Identify improvements through data analysis, Collaborate with designers on ad assets, Experiment with new channels and AI tools
Seniority
Mid-level, hands-on IC
