(Senior) CRM Loyalty Manager (m/w/d)
Hybrid
Core
Planning, implementing, and optimizing CRM and loyalty measures across multiple countries to increase long-term customer value.
Role type
Senior CRM Loyalty Manager
Builds
International loyalty programs and customer engagement strategies
Domain
Retail (Footwear) + Customer Relationship Management
Deliverable
product features
Required skills
Loyalty program strategy, CRM campaign management, customer segmentation, data analysis, stakeholder collaboration
Preferred skills
Emarsys, additional languages
Technologies
Emarsys
Responsibilities
Plan and implement loyalty promotion plans, develop strategic and operational recommendations for loyalty program evolution, create and analyze customer segments, execute differentiated customer outreach, collaborate with international colleagues
Seniority
Senior, hands-on IC
