Offline Customer Marketing Manager
Core
Develop promotional plans and O2O retail strategies to boost offline regional market performance and assist dealers in building distribution networks.
Role type
Senior IC offline customer marketing manager
Builds
Promotional campaigns, distribution network strategies, O2O retail solutions
Domain
Consumer electronics retail, offline channels, O2O
Deliverable
product features
Required skills
cross-regional chain store experience, promotional planning, strategy understanding, user insight, copywriting, project management
Preferred skills
offline channel event planning
Responsibilities
Create promotional plans based on company strategy to improve offline market performance; Assist dealers in building product distribution networks and terminal store setup; Develop and implement O2O new retail market expansion plans; Conduct internal and external product and sales training for MU teams.