Digital Lead
Core
Shape digital strategy for Sky's entertainment and connectivity brand, connecting opportunities to commercial priorities and guiding teams on media, data, technology, and AI.
Role type
Senior digital strategy lead (media & data)
Builds
Smarter, effective digital strategies and cross-channel projects for Sky
Domain
Digital media, performance marketing, data strategy
Deliverable
product features
Required skills
Digital strategy, digital planning, paid search, programmatic, paid social, AI, data strategy, stakeholder management, cross-functional leadership
Preferred skills
Innovation in marketing automation, measurement, data-led strategy
Responsibilities
Shape digital strategy for business area, build trusted relationships with senior stakeholders, lead digital strategy briefs and cross-channel projects, champion AI and new digital capabilities, turn audience insight into actionable data strategies, bring teams together around a digital vision
Seniority
Senior, hands-on IC