Digital Marketing Lead
Core
Senior digital marketing leader owning end-to-end strategy and implementation across all channels, including AI and LLM search visibility, to drive commercial outcomes for an online savings platform.
Role type
Senior IC digital marketing lead
Builds
Digital marketing strategy and delivery across all channels, agency partnerships, and marketing technology stack
Domain
Financial technology (fintech) / Digital marketing
Required skills
Digital marketing strategy, agency management, data analysis, budget planning, executive presentation, team leadership, AI/LLM search knowledge
Preferred skills
Financial services experience, high-growth environment experience
Technologies
AI, LLM search, marketing technology stack
Responsibilities
Own digital marketing strategy and delivery across all channels; manage agency and external partner relationships; shape marketing technology stack requirements; plan budgets and guide investment; provide senior leadership updates on digital performance; build and develop a high-performing digital team
Seniority
Senior, hands-on IC