Customer Marketing, Senior Manager
Core
Leads customer marketing strategy and execution across onboarding, adoption, engagement, retention, expansion, and advocacy programs to drive product value realization and customer growth.
Role type
Senior Manager, Customer Marketing
Builds
Customer lifecycle programs, lifecycle campaigns, customer education initiatives, and advocacy programs
Domain
B2B SaaS/Technology
Deliverable
product features
Required skills
B2B marketing strategy, lifecycle marketing, cross-functional stakeholder management, campaign development, customer segmentation, performance measurement, project management
Preferred skills
Retention marketing, CRM/marketing automation platforms, customer health data analysis, webinar/event management
Technologies
CRM, marketing automation, customer engagement platforms, reporting dashboards
Responsibilities
Develop targeted programs across onboarding, adoption, engagement, retention, expansion, and advocacy; Create campaigns and communications to help customers realize product value; Partner with Customer Success and Sales to align marketing touchpoints with customer milestones; Develop customer-facing content, office hours, newsletters, and nurture programs; Support advocacy programs including testimonials, case studies, and event participation; Track performance across adoption, engagement, advocacy, retention influence, and expansion engagement; Build project plans, timelines, and operating rhythms for cross-functional execution
Seniority
Senior, hands-on IC with people leadership
