Product Marketing Manager, Customer & Partner Marketing
Core
Own growth with existing customers and partners by building advocacy programs, driving adoption/expansion, and executing co-marketing initiatives.
Role type
Product Marketing Manager (Customer & Partner Marketing)
Builds
Customer advocacy programs, expansion campaigns, partner co-marketing campaigns, and community events
Domain
B2B SaaS / Industrial Tech / AI / Manufacturing
Deliverable
product features
Required skills
Customer advocacy program building, lifecycle and expansion campaign design, partner co-marketing execution, cross-functional stakeholder management, storytelling and content creation, pipeline and revenue impact analysis
Preferred skills
Customer advisory board management, user community programming, review platform familiarity (G2, Gartner, TrustRadius), large technology alliance marketing
Technologies
G2, Gartner Peer Insights, TrustRadius
Responsibilities
Build and manage customer advocacy programs including case studies, testimonials, and reference pipelines; Design and execute campaigns for onboarding, adoption, and expansion; Lead joint marketing initiatives with technology and channel partners; Support customer and partner presence at industry events and user conferences; Collaborate with Sales, Customer Success, and Product teams to align marketing with revenue goals
Seniority
Mid-Senior (4-7+ years experience)