Product Marketing Manager, Customer & Partner Marketing
Core
Own growth strategies for existing customers and partners, driving adoption, expansion, and co-marketing to generate revenue and advocacy.
Role type
Product Marketing Manager (Customer & Partner Marketing)
Builds
Customer advocacy programs, lifecycle expansion campaigns, partner co-marketing initiatives, and community events.
Domain
B2B SaaS / Industrial Tech / AI / Manufacturing
Deliverable
product features
Required skills
Customer advocacy program design, lifecycle and expansion campaign management, partner co-marketing execution, project management, storytelling, pipeline-to-revenue analysis
Preferred skills
Customer advisory board management, review platform familiarity, large technology alliance marketing
Technologies
G2, Gartner Peer Insights, TrustRadius
Responsibilities
Build customer advocacy programs (case studies, testimonials, references), design onboarding and expansion campaigns, execute joint marketing with technology and channel partners, support customer/partner presence at industry events, align cross-functional programs to revenue goals
Seniority
Mid-Senior, hands-on IC
